Why Artists Are Turning Away From "Traditional Record Deals"
When Chance the Rapper made Grammy history in 2018 by becoming the first artist to snag one of the coveted awards without selling physical copies of his music, the win resonated well beyond the Chicago rapper’s own résumé. “This is for every indie artist!” Chance — whose album Coloring Book beat out several massive, label-backed releases including Kanye West’s The Life of Pablo and Drake’s Views — shouted onstage.